Writing kick-butt direct-response copy.

Australasian Business Intelligence, October, 2006

Byline: Linda Loose

Oct 10, 2006 (Marketing – ABIX via COMTEX) — Despite all the new technology available to marketers, the art of successful direct marketing still revolves a lot around the quality of the copy. In order for someone to write really good copy, he or she needs to really research the product h or she is going to be writing about. A good copywriter will spend up to 50 per cent of the process re-writing and polishing the initial draft. There are many “rules” that should be followed when it comes to writing good copy for direct mail campaigns, including keeping both sentences and paragraphs short, and using short words in preference to long ones
direct response copywriter